At least once in our lives, we’ve all found a face staring back at us from a socket, a pensive grimace on a building or even “screaming” products. It’s pareidolia — a very interesting psychological phenomenon that happens when the mind perceives an image or sound where none actually exist. The most wonderful part is that it gives us the ability to see inanimate objects from another perspective and it makes our surroundings a little more fun.


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