Hair has been considered a woman’s crowning glory for millennia – and nowadays, it’s also one of her most valuable fashion accessories.
Like many facets of the beauty industry, the hair care business has been booming in recent years, fuelled by fashion-conscious social media stars and the constant stream of “beauty inspo” on the internet. Of course, the use of hair dye to reinvent one’s look isn’t new, but the fact that it’s becoming more mainstream to experiment with unusual colours and techniques is. “Women are now showing greater interest in trying new things, being more trendy and experimenting with their hair,” says Natalia Morales, Director of the Professional Products division of L’Oréal Colombia.
Before changing the colour of your hair, however, keep in mind key considerations such as the effect you want to achieve, as well as your personality and even your job (some professions skew towards the conservative). Consulting a hair care professional is also crucial. “As with any type of beauty trend, the most important thing is to seek the advice and experience of a stylist,” advises John Navas of L’Oréal Professionnel in Colombia. “Any look will be more successful if done in a salon by responsible, trained professionals who can guarantee the best results.”
But enough of the practical stuff – on to the fun part…
The Macro Trends
Much like the weather forecast, on-trend hair tones this season skew towards cool/cold. Soft and subtle, the colours are inspired by the quintessential Parisian woman who prefers a natural appearance – but can be taken to their dramatic conclusion by those who dare to be different.
In terms of technique, the two-tone ombré effect is dominating right now, with darker roots contrasting slightly lighter tips and resulting in a look that’s natural, multidimensional and elegant.
For The Colour Lover
Some of us – the perpetually trendy fashionistas – have a need for change that can’t be tamed, and are constantly on the lookout for the latest in style and beauty. When these gals decide to colour their hair, they lean in without fear of the intense or sensational. If that’s you, consider the following colour trends:
The reigning hair colour trend of the moment, pink is off the charts in popularity. It’s a versatile tone as well, and we’re seeing everything from pale, barely perceptible pinks to rose gold and bright coral hues. This is a trend you can go wild with, targeting a specific tone based on the effect you want to achieve and, of course, your personality.
A tribute to the glamor of Tinsel Town and those silver screen sirens of yesteryear with their exquisitely long, defined waves: metallic silver is in. This shimmering trend usually combines iridescent lustre with medium and long hair styles.
Specially suited for those who live their life in full-on technicolour – and aren’t afraid to let their creative flag fly. This look can be toned down by switching out electric tones for more subtle hues.
Striving on stark contrast, the “polar blonde” look involves dying your locks ultra-blonde – almost white – while leaving the roots dark. This edgy style works best with a long bob or shoulder-length cut, worn smooth and straight or with choppy waves to show off your wild side.